I have been a licensed realtor in the US and Mexico for a couple of years, which has given me a thorough understanding of the differences and similarities of the laws in both countries.
Almost all companies do the same thing when they take a listing: fill out the paperwork, upload the listing on the MLS, print flyers and put up a sign. This does not fit my model of “International Exposure”, so me and my associate Glen Martinez bought a franchise: United Country.
This company has over 3,500 various websites and ties these websites together to get maximum exposure. Then United Country developed 23 separate specialty marketing sites such as Coastal Property, Golf Properties and Luxury Properties. We put our listings on a minimum of 5 of these international websites and all of our listings go the “International Properties” specialty group. With these tools people in New York, Florida and Kentucky can also see our properties even before they know where Puerto Penasco is located.
Still, we knew we could do more for our clients so we continually market our properties on Craigslist in various States. We’re creating blogs for people to discuss the area and their experiences, we put our listings in a magazine that comes out 3 times a year and is distributed to over 700 offices.
Our parent company, United Country Real Estate has a call center that constantly services people calling or e-mailing in looking for various property. Our searchable data base has now exceeded 600,000 people so when we have a new property we can search for someone that has already identified themselves as interested in that type of property.
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